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Can Technology Pick the Perfect Health Plan for You?
The Washington Post; subscription may be required Link to more items from this source
Dec. 8, 2014
"In all, there are about an astounding 900,000 variables that go into choosing the right health plan, according to the founders of Picwell, a new company from University of Pennsylvania professors who are using predictive analytics to help people shop for the best coverage -- in no more than four or five personal questions. People using Picwell's technology are asked their age, sex, zip code, any medications they're taking and, if they want, they can also include their doctor in their search. The company's algorithms -- which cull from public and private claims data and demographic information -- then spit out a few recommended health plans."

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