"As more employers move toward offering only consumer-driven health plans rather than the traditional PPO or HMO models, information about the cost of health care services is becoming more available to consumers.... According to a [recent study], a growing percentage of the population are likely to choose new, less traditional forms of health procedures if service costs were reduced.... Health organizations must develop service models based on consumer values, while conforming to regulatory requirements and moving toward a value-based model. Implementing a revised model may require major foundational changes"