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Increasing Defined Contribution Plan Participation: A California Pilot Project
The Journal of Retirement; subscription may be requiredLink to more items from this source
Jan. 22, 2015

"Three State of California agencies recently launched a campaign pilot project to evaluate the effectiveness of different outreach strategies in increasing supplemental DC enrollment and contributions. The campaign results suggest that outreach efforts are effective in increasing enrollment and existing enrollee contributions, although their effectiveness may vary depending on the intensity of outreach applied. While the campaign pilot focused on a comparatively small sample population, the results of the campaign can extend beyond California public employees, since DC plans play a major role in both the public and private retirement landscape."

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