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Selling Savings the Amazon Way
VanguardLink to more items from this source
Jan. 27, 2015
"[I]t's no surprise how quickly employees give up when they're encouraged to save more in their retirement plans, yet then have to complete a long process to do so.... [Vanguard has] developed 'nudges' for savings, including Meet Your Match and Recommended Savings Rate.... Both nudges use a sophisticated combination of plan design information and participant data to make a specific recommendation to an employee logging into the retirement plans site. This information includes match structure, contribution source information, participant compensation data, participant savings rate, and more."

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