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Putting a White Label on 401(k) Investments
Society for Human Resource Management [SHRM]Link to more items from this source
Apr. 30, 2015
"White label investments are presented to 401(k) participants under a generic asset-class wrapper, with no brand names or indications of belonging to specific investment fund families. Typically, they carry only a descriptive asset-class name such as 'Large-Cap Growth Fund' or 'Small-Cap Value Fund.' In effect, some plan sponsors are de-branding their 401(k) menus."

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