Loren D. Stark Company
Randall & Hurley, Inc.
EPIC Retirement Plan Services
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|Anthem's Brand Suffers Small Ding After Data Breach|
Indianapolis Business Journal
May 12, 2015
"Anthem Inc.'s brand has taken a noticeable hit since hackers stole nearly 79 million customer records from the health insurer's computer systems earlier this year. But the impact was blunted by positive perceptions of the way the company handled the breach ... Before the data breach 51 percent of consumers said Anthem Blue Cross Blue Shield was a better brand than other insurers and After the breach, that figure dropped to 45 percent."
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