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Make the Shift Now to More Strategic Health Communication
Mercer/Signal

May 17, 2015

"Employers can use 2015 and 2016 to remind employees about the value of their health benefits package in combination with health management programs. Promotion and marketing efforts should emphasize the comprehensive nature of an employer's offerings, broaden the focus beyond annual enrollment, highlight a culture of health or corporate caring, and adopt a longer-term view of health plan and financial management.... It is a chance to refresh the white board with more meaningful communication about the purpose, value, and objectives of employer-provided health benefits amid a transformation in the health care industry."

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