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Engaging Consumers in Changing Health Behaviors (PDF)
Buck Link to more items from this source
June 10, 2015
7 pages. "This article summarizes relevant concepts and findings from the fields of psychology, decision research, and social marketing and identifies best practices in developing consumer engagement. Employers can utilize this information when creating health care programs and tools to control costs and improve workforce health and productivity.... Although effective communication is a critical first step, on its own, it will not bring about the behavioral change necessary for consumerism to reduce costs."

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