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Lessons from the Small Business Health Options Program: The SHOP Experience in California and Colorado (PDF)
The Commonwealth Fund Link to more items from this source
Aug. 12, 2015

"For business owners, employee choice was the most important reason cited for considering SHOP, with ease of administration a distant second.... [B]usiness owners consider insurance brokers to be an important source of enrollment assistance. Those in the insurance and policy communities perceived small-business owners to be poorly informed about available tax credits; business owners disagreed, saying the credits were simply not key to their decision to elect SHOP."

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