"When workers were informed about the savings habits of their peers, they weren't more likely to put money into their own accounts at all. What's more, non-savers who weren't subject to auto-enrollment in a 401(k) plan were actually less likely to save when presented with peer data. Why? 'It could be that learning that your peers are ahead of you financially is much more demoralizing than, say, learning that you use more energy than your neighbors,' [Yale School of Management professor James Choi said]. 'And when people are demoralized, they tend to disengage from a problem rather than address it.' "