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|Health Insurance and Mobile Engagement: What's Working, What's New and What's Next|
Nov. 25, 2015
"Companies seeking to improve consumer engagement have one major ally: The rise of mobile technology. Phone and tablet-based applications allow insurers to reach consumers on the devices they use every day, providing services for their members with the simplicity of a tap or click.... [This report] examines the myriad ways insurers and other organizations engage consumers through mobile technology, assessing the benefits and challenges -- as well as what lies ahead."
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