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Helping Your 401(k) Participants Manage Risk
Lawton Retirement Plan ConsultantsLink to more items from this source
Dec. 1, 2015

"Ameriprise recently conducted a survey of investors ... with regard to their views on risk. The survey sample can be considered a good representation of almost any group of investors, including those in your 401(k) plan. Using the survey results, Ameriprise classified investors into four categories.... Risk Avoiders would benefit most from your employee education sessions focused on diversification.... [Risk Mitigators] would benefit significantly from your employee education sessions focused on sticking with an investment plan.... Risk Managers will probably never attend your investment education sessions.... Send [Risk Embracers] directly to the investment advisor that works with your 401(k) plan for one-on-one meetings."

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