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What Health Plans Need to Know About Millennial Customers
HealthLeaders Media Link to more items from this source
Nov. 4, 2016

"Forty-five percent of doctors polled ... said the top difference between millennial patients and others is that millennials are more likely to challenge treatment recommendations than other patients. An additional 16% identified millennials' cost-consciousness as the biggest differentiator between them and other generations.... 28% said they expected millennials to drive the increased use of telemedicine. 27% said millennials would spur the proliferation of walk-in clinic settings. 24% said millennials would boost online scheduling and extended hours."

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