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Outdated Medicare Marketing Strategies Likely to Cost Health Plans Millions
HealthLeaders Media Link to more items from this source
May 24, 2018

"Health plans are likely foregoing millions in potential revenue by halting marketing efforts to potential Medicare enrollees if they don't opt in by their 65th birthday.... 48% of consumers intend to delay Medicare enrollment beyond the age of 65; 70% of those nearing Medicare age have performed at least one health activity online; 53% say they will shop for their Medicare plan online."

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