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Price Check on Drug Ads: Would Revealing Costs Help Patients Control Spending?
Kaiser Health News Link to more items from this source
June 6, 2018
"[W]hat is the right number to use? There is a dizzying array of ways to look at drug prices, including average wholesale and average sales prices.... Would the price be pegged to a monthly cost? A per-dose cost? Or, even more inscrutable, a 'unit cost,' which may not equal a single dose? ... The prices likely would not be what most consumers actually pay. Most patients with insurance typically shell out either a flat-dollar copayment or a percentage of the drug's cost. Some patients get coupons that can reduce their cost to zero."

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