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Formula for Participant Communication: Fun = Engagement
Cammack Retirement Group Link to more items from this source
July 11, 2019

"[T]ake the latest piece that you've sent (or are about to send) to plan participants, and show it to someone in your office who knows little about the topic. Ask them to read the communication, and then ask if it was fun to read. If the answer was 'no,' then you probably have some work to do with your retirement plan messaging. And you're not alone."

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