"The Deloitte 2019 global survey of health care consumers ... shows meaningful percentages of people who exhibit traditional 'consumer behaviors' when it comes to their health ... Some aspects of this behavior ... include: being proactive about health and using preventive care, willingness to disagree with a clinician, willingness to change doctors or health plans if unsatisfied with care or customer service, using technology and digital tools to improve/maintain health, willingness to share data if properly incentivized, and using tools/ratings to find the best quality of care and customer service."