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Sign Me Up, or Not for Me? Workforce Digital Health Personas
Mercer Link to more items from this source
Mar. 2, 2020

"[W]orkers can be divided into four distinct segments.... [1] 'Sign Me Up' workers make up more than a third of U.S. workers.... [2] The 'Impress Me' segment accounts for slightly less than one in five workers in the U.S. and nearly half are Millennials.... [3] Those in the 'Get Me Comfortable' category make up four out of 10 U.S. workers.... [5] 'Not for Me' consists of older tech skeptics, weighted towards Gen Xers and Baby Boomers; they make up only 5% of the U.S. sample."

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