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The Role of Affect and Social Norms in Preferences for Guaranteed Income Streams in Retirement
TIAA Institute Link to more items from this source
June 26, 2020

"Decumulation decisions require individuals to consider a range of issues ... An underexplored factor in these decisions is ... the emotional content of retirement messages and the emotions that consumers bring to the decisions. This paper describes a series of empirical analyses and experimental studies that explore the role of affect, as well as the use of social norms messaging, in encouraging interest in annuity uptake."

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