Consumer Choices & Health Care

[Guest Mariko]

I am currently in the process of developing a Marketing Report regarding California health care plans (with a focus on HMOs) using Kaiser as a benchmark. I am primarily studying the following:

1. What criteria motivate Employers to choose the vendors that they choose for Group Health?

2. What criteria motivate Employees to select one health vendor over another offered by their Employer?

3. For individuals not covered by corporate or other organizational plans, what criteria motivate those Individuals to purchase from the vendors that they purchase from?

Anyone with either survey information (or survey links) that they can point me to or personal anecdotal information they would like to share, please post.

Thanks for your assistance in this matter.