"The benefits group, treasury, investments and legal sat down over a series of meetings and came up with three simple principles that informed the entire design process: Keep it simple. Make it even lower-cost than before And keep it flexible. Not only [does the company] want people to have the opportunity to save and invest for retirement; [it wants] them to be confident that they'll have adequate income in retirement. That was a very meaningful shift in framing from the savings-and-investments framework, which is very inefficient."

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