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About BenefitsLink

Our purpose is to support the people who administer, give compliance advice about, design, make policy for, or otherwise are concerned with, employee benefit plans in the United States sponsored by either private or governmental employers.

Information presented here is designed to help people working directly or as service-providers for employers of all sizes.
Most employee benefit plans are heavily regulated by frequently-revised federal laws (especially the Employee Retirement Income Security Act, or "ERISA," and the Internal Revenue Code). People who are responsible for properly operating or servicing those plans must know and keep up with a great deal of changing information.
Our operating revenue comes from job advertisements purchased by employers who are seeking the kind of folks who make up our audience, and advertisements on the web pages and in our daily newsletters.

Ownership, History

BenefitsLink® staff:
  • Lois Baker, President and co-owner of, Inc.
  • David R. Baker, Editor, Publisher and co-owner of, Inc.
  • Holly Horton, Business Manager

The site was launched on April 20, 1995.

Dave Baker became an attorney in 1982. Before founding BenefitsLink, he practiced employee benefits law both as a sole practitioner and also as an associate and partner at law firms in Texas and Florida. He is a 1982 graduate of the University of Chicago Law School.   Find Dave on LinkedIn

Lois Baker practiced employee benefits law with McDonald Hopkins in Cleveland, Ohio, and with Dean Mead in Orlando, Florida. Her experience also includes employee benefits plan administration and design for a Fortune 500 company. She is a 1989 graduate of Cleveland-Marshall College of Law.   Find Lois on LinkedIn

Our Mailing and Delivery Address, Inc.
1298 Minnesota Avenue, Suite H
Winter Park FL 32789
Phone: (407) 644-4146
Fax: (407) 644-2151

Lois Baker, President
David R. Baker, Editor and Publisher
Holly Horton, Business Manager

Advertising Opportunities

BenefitsLink is entirely advertiser-supported -- no membership or subscription fees are charged. Use BenefitsLink to reach employee benefits plan sponsors, participants and service-providers by advertising with us. Ad agencies are welcome; listed rates are "gross" (BenefitsLink® will pay your 15% commission). Thank you for your support!
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