For example:
I *HAVE* a client that takes a very paternal approach to all things benefit related. They have less than 20 eployees and I can count on one hand the pre-retirement terminees in the last 10 years. The company has been around for over 40 years and the plan for over 35. They started out, as you would imagine, with balance forward because what else was there, other than big hair, in the early 80's? They engaged a classic investment management firm that publishes quarterly "state of the world" investment philosphy newsletters and issues quarterly statements to the Trustee with everything one would expect of a professional investment management firm. The client is a family run business and the founder's progeny have steered the company as well and as profitably as the prior, now long since retired, generation did. The average account balance for the non-owners is north of 1/4 million. The company distills the information received from the investment advisors quarterly and lets the employees know how things are going (in good times and bad... 2008 is a distant [and bad] memory). The company benchmarks fees no less frequently than every three years and has long since reduced administrative fees to less than 10 basis points (I kid you not). The investment management firm meets frequently with the Trustees. Every once in a while somebody mentions the potential advantages of participant direction but the employees will have none of it. The company certainly doesn't need a participant directed qualified plan to attract talent, it does so quite well without it. The Trustees (who are also the owners of the company) feel that they are addressing their fiduciary responsibilities professionally and responsibly and that they owe their employees every bit of effort they put into comunicating and running the plan. In short, I think that balance forward plans are most successful when there is long term stability - and that doesn't happen very often any more so the market has turned somewhat of a deaf ear to such client's needs. Did I mention this is a 401(k)? And that it would pass the ADP test each year with plenty of room to spare (even though the design is, as you would guess, a safe-harbor).
I think the real losers in participant directed plans are the participants. And I think this has come about because the true professionals in the investment management world have found it more profitable to attract non-ERISA monies and have abandoned ERISA plans for the most part.
But I, too, am surprised at the statistics because I would expect plans that do not offer participant direction to be, at most, in the single digits.