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The Health Plan Experience Benchmarks: Key TakeawaysCorporate Insight |
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Jan. 21, 2025 On-Demand Webinar |
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The Health Plan Experience Benchmarks are an unbiased competitive benchmarking assessment of member websites and mobile apps from 23 leading health insurers. For the latest edition, we are offering a free webinar to explore the benchmarks in depth. Specifically, our health care experts will preview how the benchmarking evaluates health plan experiences across eight weighted categories, broken down into over 120 attributes. In addition to a preview of overall website and mobile app rankings, this webinar will show you actionable recommendations for firms to improve the user experience: simple ways to improve your digital experience, where to most effectively allocate budget and resources, and the features patients care about most. We will also share key findings from our annual health plan consumer survey, which looks at consumer satisfaction, usage and sentiments on health insurer’s digital platforms. |