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Merkley Retirement Consultants
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Compensation Strategies Group, Ltd.
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DWC ERISA Consultants LLC
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EPIC RPS
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Distributions Processor - Qualified Retirement Plans Anchor 3(16) Fiduciary Solutions, LLC
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Retirement Combo Plan Administrator Heritage Pension Advisors, Inc.
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Nova 401(k) Associates
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BPAS
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July Business Services
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Defined Benefit Specialist II or III Nova 401(k) Associates
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BPAS
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How to Become a Micro-Influencer in the Retirement Space401(k) Marketing |
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July 17, 2025 Podcast |
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Becoming the go-to expert in your niche isn’t just for influencers; it’s for retirement plan advisors, too. In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares how advisors can become micro-influencers through education, storytelling, and strategic content. From quick videos to compliance-friendly guides, she explains how to build trust and credibility before you walk in the door. Rebecca also dives into the shift with AI, the power of planning, and how consistent visibility drives results. No matter your work style, she shows how to harness your team’s strengths for scalable, effective marketing. What to expect from tuning in:
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