How to Become a Micro-Influencer in the Retirement Space

401(k) Marketing

Becoming the go-to expert in your niche isn’t just for influencers; it’s for retirement plan advisors, too.

In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares how advisors can become micro-influencers through education, storytelling, and strategic content. From quick videos to compliance-friendly guides, she explains how to build trust and credibility before you walk in the door.

Rebecca also dives into the shift with AI, the power of planning, and how consistent visibility drives results. No matter your work style, she shows how to harness your team’s strengths for scalable, effective marketing.

What to expect from tuning in:

• Why education, not selling, is the most powerful growth strategy
• How to use video and content to create “lunch-at-scale” interactions
• Planning frameworks to avoid overwhelm and ensure follow-through
• Ideas to stand out: Kolbe Index, financial wellness, SECURE Act 2.0
• And more!

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