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Private Insurance Exchanges: An Evolving Alternative Health Insurance Delivery Model for Employers
Wolters Kluwer Law & Business 
June 9, 2014
"79 percent of respondents felt the top priority was to offer competitive health care choices for their employees. Other responses included: Make choosing insurance plans easier and quicker (66 percent); Help them make better selections on insurance plans (65 percent); Offer more competitive choices (47 percent); Provide an online shopping experience for benefits like Amazon (43 percent); and Offer a wider range of benefit choices, beyond just medical, dental, and vision (43 percent)."
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