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Early 2014 Stakeholder Experiences with Small-Business Marketplaces in Eight States
Robert Wood Johnson Foundation 
Aug. 14, 2014
"Sources reported that there is a tremendous lack of awareness of the SHOP at the most basic level within the small-employer community, and that many of those who are aware of it do not understand its function or role in the market.... [D]eveloping an accurate, convincing description of the added value of SHOP has been challenging because of limitations of the reach of the small business tax credit, early renewals, extensions of non-ACA compliant plans, and other issues."
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