Press Release

Cheryl Morrison Deutsch Joins 401GO as Chief Experience Officer

Issued by 401GO

June 30, 2025

SANDY, Utah -- Leading tech-forward 401(k) retirement plan provider 401GO announced the appointment of Cheryl Morrison Deutsch as Chief Experience Officer (CXO). In that role, Morrison Deutsch will lead the creation of a long-term, mission-focused strategy for aligning the needs of 401GO’s diverse set of users and partners with the company’s products and technology. She brings decades of experience managing the user experience in such sectors as technology, healthcare and financial services.

“My professional specialty is turning high-growth, technology-driven companies into even higher growth product-driven companies. As CXO, my job will be to help 401GO continue to reach an ambitious set of growth goals while ensuring the product needs of our many stakeholders remain the top priority,” Morrison Deutsch said. “This means evolving more than just the technology – it’s an evolution to the whole organization.”

While 401GO works with businesses of all sizes, the company’s retirement products are especially well-suited to meeting the needs of smaller enterprises. Morrison Deutsch added that her experience as a small business owner provides a unique perspective on the needs of this market segment.

“Cheryl joins 401GO at a time of strong and steady growth, fueled by our users’ love of our product and outstanding customer service. This is the stage where many companies lose their way. We will not be one of those, and Cheryl is here to make sure the product half of the equation continues to evolve in innovative ways without losing sight of our mission, which is to build futures by helping people achieve financial independence,” 401GO CEO and co-founder Dan Beck said.

Morrison Deutsch earned her MEd from the University of South Carolina. She served as President and CEO of HealthFleet for seven years and also founded TriadHLTH Corp. She is married with three children, living in the Boston area.

“I am so excited to see what the next two or three years brings for 401GO. I feel the possibilities are limitless and all we need to do is define our direction and execute and I have no doubt we will be successful,” Morrison Deutsch said.

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