Featured Jobs
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Daybright Financial
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Regional Sales Director-Heartland July Business Services
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Regional Sales Director-Mid Atlantic July Business Services
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Relationship Manager – Defined Contributions Daybright Financial
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Director, Strategic Accounts and Channel Development July Business Services
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Daybright Financial
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Nova 401(k) Associates
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EPIC RPS
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Experienced Employee Benefits Attorney Shipman & Goodwin LLP
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Director of Regulatory Operations and Compliance PCS Retirement
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Independent Retirement
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Spectrum Pension Consultants (part of Daybright Financial)
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EPIC RPS
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Stones River Consulting
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Internal Channel Sales Team Lead July Business Services
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View More 401(k) Marketing Webinars, Podcasts and Conferences
How to Become a Micro-Influencer in the Retirement Space401(k) Marketing |
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July 17, 2025 Podcast |
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Becoming the go-to expert in your niche isn’t just for influencers; it’s for retirement plan advisors, too. In this episode of the 401(k) Marketing Podcast, Rebecca Hourihan shares how advisors can become micro-influencers through education, storytelling, and strategic content. From quick videos to compliance-friendly guides, she explains how to build trust and credibility before you walk in the door. Rebecca also dives into the shift with AI, the power of planning, and how consistent visibility drives results. No matter your work style, she shows how to harness your team’s strengths for scalable, effective marketing. What to expect from tuning in:
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