Press Release

LIMRA and LOMA Completes Transaction of Alliance for Lifetime Income

Issued by LIMRA

Sept. 3, 2025

New ‘Alliance for Lifetime Income by LIMRA’ will continue its educational efforts with consumers, financial professionals and policymakers

WINDSOR, Conn. -- LIMRA and LOMA announced today that the Alliance for Lifetime Income is now under LIMRA and LOMA management, following the completion of its transaction.

Rebranded ‘Alliance for Lifetime Income by LIMRA,’ the program will continue its mission to engage and educate consumers, financial professionals and policymakers about the importance of including protected lifetime income in their retirement planning. As part of the transition, LIMRA has established an executive advisory board, comprised of industry leaders, to help guide the next chapter of the organization.

“This transaction underscores LIMRA’s commitment to advancing retirement security by educating consumers and advisors about the value of the financial protection our members’ products provide,” said David Levenson, president and CEO of LIMRA and LOMA. “With 11,000 Americans turning 65 each day, there’s never been a more important time for this work.”

In August, LIMRA appointed Jennifer Burlingame, managing director and head of Global Retirement and Insurance Enterprise Strategic Relationship Management, Prudential Financial, as chair of the new advisory board in 2026. Thirty-one additional executives from annuity manufacturers, distributors, consulting firms and trade associations have joined the advisory board.

“It’s an honor to chair the new executive advisory board, comprised of talented leaders from across the industry who share the same goal of helping people achieve financial security in retirement,” said Burlingame “The Alliance for Lifetime Income by LIMRA will focus its efforts to educate consumers and advisors about the importance of creating protected income in retirement. With people living longer and not necessarily saving for a longer retirement there is a critical need for this education. I’m confident that this organization will help build a stronger, more financially secure future for many Americans.”

In support of its broadened mission, LIMRA hired Suzy Jacobs as head of consumer and advisor strategy. Previously, Jacobs was chief operating officer at Finseca. In this new role, she will help LIMRA expand its marketing and communications efforts to reach financial professionals and consumers, building greater awareness of annuities' role in retirement financial security. Jacobs reports to LIMRA and LOMA Chief Marketing Officer Tina Beckwith.

About LIMRA

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

About LOMA

Celebrating a century of serving the industry, LOMA helps to advance the financial services industry by empowering more than 700 financial services companies to navigate change with confidence. Visit LOMA at www.loma.org.

About Alliance for Lifetime Income by LIMRA 

The Alliance for Lifetime Income by LIMRA is the consumer and advisor educational arm of LIMRA. Its mission is to raise awareness of and educate Americans about the value and importance of having protected income in retirement. The Alliance for Lifetime Income by LIMRA provides consumers and financial professionals with unique educational resources and interactive tools that help build retirement income strategies.  https://www.protectedincome.org/.

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