Press Release

Human Interest Will Match Any Competing Retirement Plan Price - Guaranteed

Issued by Human Interest

Jan. 13, 2026

SAN FRANCISCO, CA -- Human Interest, Retirement Industry Disruptor™ and the fastest growing 401(k) provider, has today announced the launch of its groundbreaking Price Match Guarantee — an industry-first commitment to match the total cost of any verified offer from a competing retirement plan provider.¹ The promise is simple: if a business receives a lower verified offer for a comparable retirement plan, Human Interest will match or beat it, dollar for dollar. With the addition of its Price Match Guarantee, Human Interest now leads the industry in both quality and price, delivering a top-rated,² 401(k) experience backed by the first-of-its-kind Customer Experience Guarantee,³ award-winning⁴ ⁵ and was recognized by J.D. Power for providing “An Outstanding Customer Service Experience” for phone support.⁶

“The retirement industry has been plagued by hidden or opaque fees and complex pricing structures that make it nearly impossible for businesses to know if they are truly getting a fair deal,” said Rakesh Mahajan, Chief Revenue Officer at Human Interest. “We are cutting through that complexity. Our Price Match Guarantee is a commitment to our customers for price transparency—no one will beat us on the total cost of managing their retirement plans.”

A New Standard for Value and Transparency

The Price Match Guarantee is designed to eliminate the anxiety and guesswork associated with selecting an employee retirement plan. Rather than isolating one or two services, Human Interest’s Price Match Guarantee applies to the total financial commitment an organization makes for administration of a retirement plan, ensuring the total cost of administration of a 401(k) will be the same or lower than a customer’s existing or alternate provider.

The Price Match Guarantee covers all expenses associated with retirement plan administration, including:

• Annual administration fees: The primary costs associated with operating the plan.
• Per participant fees: Fees paid per participant, which can often be opaque.
• Transaction fees: Costs related to plan restatements, loans, distributions, or other employer or participant-initiated events.
• Asset based fees: Service fees based on the plan’s total assets.
• Annual large plan audit fees: Costs for an independent auditor to audit the operations of a company’s retirement plan, ensuring compliance with regulations.

Accountability Embedded in Pricing

Under the terms of the new Guarantee, Human Interest will actively match any valid and verified competing offer presented by an organization. If Human Interest fails to match the total annual documented cost of the competitor, the company will compensate the organization with a credit to the plan for the amount of the difference.

Mahajan added, “This guarantee is a testament to the efficiency of our modern technology platform and our commitment to disrupting the low-service, high-cost model of legacy providers. Business owners deserve to focus on their growth, not on deciphering complex fee schedules or worrying about overpaying for their employees' retirement benefit.”

The Price Match Guarantee follows a series of innovations from Human Interest that are dismantling the retirement industry’s most persistent pain points: the elimination of transaction fees,⁷ the first-of-its-kind money-back Customer Experience Guarantee, ⁵ and enabling more efficient large plan audits through automation with Audit Relief™.⁸ Together, these industryleading programs advance the company’s mission to make saving for retirement accessible and affordable for people in all lines of work.

About Human Interest

Human Interest, Retirement Industry Disruptor™, is focused on fixing a broken industry that often relies on legacy technology, manual processes, and offshored service models. Human Interest is transforming the way 401(k)s and 403(b)s should work, including several industry firsts: eliminating transaction fees, offering a cash-back incentive program for plan participants, and the first-of-its-kind money-back customer experience guarantee. Founded in 2015 and headquartered in San Francisco, Human Interest has helped provide retirement benefits to employees at over 40,000 companies and counting. For more information, please visit humaninterest.com.

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¹ Human Interest calculations based on total DC plans added in 2024 as reported to PLANSPONSOR and using plan count data for other providers from "Provider Rankings" reported in the PLANSPONSOR 2025 Recordkeeping Survey.

² See Terms and Conditions.

³ G2 #1 "Highest Rated" 401(k) Software as of 12/01/25. Ratings are based on the product’s satisfaction score, which is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Of the 23 listed 401(k) software products, six products qualified. Human Interest’s overall G2 score is 4.3 out of 5, as of 12/01/2025. Ratings fluctuate in real-time. Solicited clients for reviews in exchange for de-minimis non-cash compensation. Solicitation and non-cash compensation make a customer more likely to portray Human Interest favorably. Testimonials may not be representative of the experience of others and past success does not guarantee future results. Previously, Human Interest offered gift cards as an incentive for customers to complete reviews. A higher value was offered for non-anonymous testimonials. Read our full disclosures here.

⁴ Human Interest was awarded the “Gold Stevie Award" medal in the 2025 Stevie Awards® for Sales & Customer Service in “Customer Experience.” The company was awarded a “Silver Stevie Award” in “Customer Service Employer of the Year.” Winners were determined by the average scores of more than 170 professionals worldwide in the three-month judging process. Read more about the winning organizations here and criteria for the award here. American Business Awards are registered trademarks of Stevie Awards, Inc. Stevie Awards, Inc. is not affiliated with Human Interest. This recognition is not indicative of Human Interest’s future performance. Human Interest Inc. is honored to be recognized as one of Fast Company's Most Innovative Companies in Finance and Personal Finance for 2025. See the full list here. Human Interest received the Dalbar Plan Participant Service award in April 2025. The award was based on an independent review of 100 phone calls to the Human Interest Support Center. The calls happened on days randomly selected by Dalbar. Human Interest redacted personally identifiable information from call recordings. For additional information on the award, please visit dalbar.com.

⁵ Participants are eligible for a maximum of four (4) successful claims per calendar year, with a limit of 1 (one) claim per month, and must submit a claim form. See full Terms and Conditions.

⁶ Human Interest has been recognized by J.D. Power by providing “An Outstanding Customer Service Experience” for phone support. J.D. Power 2025 Certified Customer Service ProgramSM recognition is based on successful completion of an evaluation and exceeding a customer satisfaction benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards.

⁷ For non-rollover distributions, shipping and handling fees may apply to requests for check issuance and delivery.

⁸ Additional terms and conditions apply. See Terms.

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