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Letter to the Editor: Make Corporate Executives Sensitive to Their Own Health Care Costs?
Uwe E. Reinhardt, The Wall Street Journal, via Physicians for a National Health Program 
[Opinion] Nov. 30, 2006
Excerpt: In [the WSJ] Nov. 20 editorial 'AHIP Hop' on the health-insurance proposal recently unveiled by America's Health Insurance Plans (AHIP), [the WSJ laments] the fact that 'individuals generally aren't sensitive to the price of their treatment decisions.' For that reason, [the WSJ has] long supported high-deductible health insurance that puts patients' 'skin in the game,' to use the colorful metaphor for 'high deductibles.'
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