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53% of Consumers 'Oblivious' to Costs of Health Care
HealthLeaders 
Dec. 13, 2012
"'[S]urveys show that about 53% of consumers are oblivious to costs and tend to go along with whatever is suggested. Only one in 10 is inclined to be price sensitive,' [says Paul H. Keckley, PhD, executive director of the Deloitte Center for Health Solutions.] 'That is a pretty bad starting point for reducing healthcare costs, especially if the incentives in the system are for doing more, which leads doctors and providers to recommend tests and surgeries that shouldn't be done, or even medications that don't work.'"
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