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Health Care Employee Decision-Making and Resulting Costs: What Employers Are Missing
The Institute for HealthCare Consumerism [IHCC] 
Mar. 11, 2013
"What employers are missing is an understanding of how employees are making health care decisions and how that impacts their health care costs. A large population of health care consumers are starting with a search engine to find health care information online. In the past year, 72% of U.S internet users have gone online specifically for health related information, and 77% of them begin their research at a search engine."
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