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Results of a Cash-Back Rebate Program for Healthy Food Purchases (PDF)
American Journal of Preventive Medicine 
Mar. 19, 2013
"Rebates of 10% and 25% for healthy foods are associated with an increase in the ratio of healthy to total food expenditure by 6.0% (95% CI 5.3, 6.8) and 9.3% (95% CI 8.5, 10.0); an increase in the ratio of fruit and vegetables to total food expenditure by 5.7% (95% CI 4.5, 6.9) and 8.5% (95% CI 7.3, 9.7); and a decrease in the ratio of less desirable to total food expenditure by 5.6% (95% CI 4.7, 6.5) and 7.2%"
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