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Can Mass Marketing Heal the Splits over Obamacare?
Yahoo News 
Apr. 1, 2013 "America's more than 48 million uninsured people are no monolithic mass. A marketing analysis posted online by the federal Health and Human Services Department reveals six distinct groups, three of which appear critical to the success or failure of the program. They're the 'Healthy & Young,' comprising 48 percent of the uninsured, the 'Sick, Active & Worried,' (29 percent of the uninsured), and the 'Passive & Unengaged' (15 percent)." MORE >> |
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