"When Obama delivered the commencement address at Morehouse College this month, his advice to the graduates -- along with working hard and helping others -- was to sign up for health insurance this fall.... 'It is an on-the-ground effort,' [says David Simas, deputy senior adviser to the president].... 'But [it's] all leading to the same thing, which is that man or woman sitting in their living room online, comparing different prices for different products and deciding what works best for them.'"  MORE >>