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A Proposed Set of Professional Standards of Conduct for the Delivery of Personalized Investment Advice
Ron A. Rhoades, JD, CFP 
[Opinion] June 10, 2013
"[T]he lobbyists of Wall Street firms and insurance companies, and the hired law firms of large BD firms and insurance companies, are now extensively arguing that, should fiduciary duties be applied to brokers, only 'disclosure' of a conflict of interest is required. To that [the author] would say ... nonsense.... The fiduciary duty of loyalty is not met simply by disclosure of a conflict of interest; much more is required."
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