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Health Insurance Sales Hit the Mall
USA TODAY Link to more items from this source
Sept. 12, 2013

"[F]or the first time, insurers are fiercely competing to attract individual consumers and turning to traditional retail marketing techniques to do so, luring them into stores with special events and using splashy advertising. As any retailer knows, they have the greatest chance of converting shoppers to customers once they have them in their retail locations or on their sites."

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