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Why Less Choice is More in Health Insurance Exchanges
Harvard Business Review Blog Network
Oct. 10, 2013 "[C]onsumers don't necessarily prefer more inclusive hospital networks.... [S]mall network with a high-quality system was far more coveted than other networks with a broader array of choices.... [C]onsumers care more about having a high-quality hospital system than having their own primary care physician (PCP) in their chosen network.... [T]he upper-tier brand of hospitals and health systems widely believed to be required in any network -- well-known facilities, academic medical centers, and/or flagship institutions -- are not always 'must-have' to consumers." MORE >> |
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