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Girding for Consumerization, Aetna Buys a Private Health Insurance Exchange
Healthcare Payer News 
Nov. 4, 2014
"Aetna bought bswift, a Chicago-based developer of insurance exchange and employee benefits administration technology, for approximately $400 million.... For Aetna, the addition of bswift offers a new way to keep or garner new employer clients looking to provide health benefits on a defined-contribution model, rather than the traditional group plan. It also offers a way to operate a single-insurer private exchange option, as Cigna and numerous Blue Cross insurers are doing."
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