"Aetna has invested billions in technology preparing for what they view as a consumer-centric health care model. They want to reinvent the patient experience. To quote [Mark Bertolini, CEO of Aetna], 'We're going to begin to change the health care industry by giving people tools they can put in the palm of their hand.' Here is another quote from Bertolini that would make brokers pause. When asked about the future of health care, Bertolini responded: 'There wouldn't be plan designs. You wouldn't need them. What you would do is invest in all those things that are necessary to keep people healthy.' "  MORE >>