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Using Consumer Behavior to Create a More Effective Benefits Enrollment (PDF)
Colonial Life 
Nov. 30, 2014
16 pages. "The value of choice in benefits selection becomes a factor when examining the differences between age cohorts and other demographics currently comprising the workforce. Although one size does not fit all even within a generation, benefits choices that acknowledge the different needs and desires of employees across ages and cultures are more likely to produce the range of options and benefits education channels that appeal to most workers. However, increased personalization brings with it increased complexity."
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