"[We] need someone to cut through the complexity of the current system, demand true value from providers, and create better options for consumers. Insurers increasingly look like the folks who can do the job and reinvent their business at the same time.... Here are some specific ideas ... Act as true partners to value-based providers.... Offer options for low-cost, convenient care.... Cover new wellness- and prevention-oriented treatments.... Explode the PPO model.... Sell convenience and personalized service.... Power healthy behavior change.... Serve as the bridge between new tools and consumers."

MORE >>