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Blue Cross Plans to Launch Private Exchange for Retirees Across the Country
Forbes; subscription may be required 
Apr. 24, 2015
"In the latest endorsement of the fast-growing private exchange approach to health benefit offerings, Blue Cross and Blue Shield companies will launch an online portal for retirees to shop for different plans.... The marketplace will provide a 'personalized shopping experience to help retirees purchase the Medicare coverage that best meets their needs,' Maureen Sullivan, senior vice president and chief strategy officer for the Blue Cross Blue Shield Association said."
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