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On Dynamic Pricing of Health Care (PDF)
Chelko Consulting Group 
[Opinion] Oct. 20, 2015
"Using customer value as an element to set the price for a good or a service has been around forever. But rarely has it been a component in the design of our healthcare plans. Our healthcare plans are essentially mechanisms that reimburse providers' charges, which are a function of many factors, like expertise, procedure complexity and overhead ... minus some form of agreed-upon discount. Cost-effective value to the patient is not an explicit consideration in determining how much our plans will pay."
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