"Wall Street and the insurance companies are pouring hundreds of millions of dollars at lobbying efforts, and misleading television ads, to stop this very important development. Permit me to share some stories, and some thoughts [on these points:]... The 'suitability' of a replacement annuity.... The plan sponsor: hung out to dry.... The retiree and the illiquid, mis-valued non-publicly traded REIT.... The call center employee, the inappropriate IRA rollover, and the new retiree.... The retiree, the IRA, and the variable annuity.... Economic incentives matter, and they matter a great deal.... The necessity of the fiduciary standard for providers of investment advice."