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How an $84,000 Drug Got Its Price: 'Let's Hold Our Position ... Whatever the Headlines'
The Washington Post; subscription may be required 
Dec. 2, 2015
"Gilead gained federal approval for its drug Sovaldi in late 2013 and ultimately settled on the price of $84,000 for a 12-week course of treatment. To the company, that price seemed to deliver the right balance: value to shareholders while also not so high that insurers would 'hinder patient access to uncomfortable levels' ... But they also got more than they bargained for: an outpouring of outrage from the public, a backlash from government and private payers, and political scrutiny."
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