"The rule has the potential to completely reshape the landscape of financial advice, force broker-dealers to reinvent themselves... and force financial services product manufacturers for the first time ever to compete solely on the merits of their products rather than the size of the commissions they can pay.... [T]here seems little doubt that 2016 will be a seminal transition year that sets the stage for how financial advice will be delivered in the coming decades -- a tremendous opportunity for advisors (and the companies serving them) who are prepared for the change, and the beginning of the end for those companies who have not positioned themselves for an advice-centric future."  MORE >>