"[M]aybe we just have to come to grips with the permanently pivotal role the provider is going to play, not only in setting prices but in effectively deciding whether, what and where treatment is delivered.... Being judicious health care consumers is not easy, and the NEBR and McKinsey studies reinforce the fact that providers are the key players in the price/cost nexus ... We aren't about to get in between the patient/doctor conversation, but we can educate the former and influence who is the latter."

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